Intent of the site:
Grow into an international e-commerce brand through SEO + Social media.
If possible, collaborate with a local SME instead of building everything from scratch.
Will be targeting search volume keywords around 100k – 3m / monthly.
Moat being the 1 word .com domain name.
Previously, acquired and worked on the .co EMD 4 years back, with some backlinks built, estimated 2k traffic from SEO + pinterest monthly. (Not monetised)
.co website was left inactive for 3 years+, with no monetisation, some content drawing up all the traffic sources, mainly SEO + pinterest.
We acquired the EMD, 1 word .com a few months back and redirected it without any content, sloppy work done all around.