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B2B Brochure Site To Getting Customers in 2 weeks.
The Problem
Client has been looking to hire a full-time digital marketing staff to manage their online presence & marketing needs.
But after a year of consideration and vetting through applications, could not find anyone qualified to manage the wide range of needs addressed.
Before Microtask:
- Served as a b2b brochure with recurring expenses from shopify
- 12 months without any online sales
- Web design with free theme & not optimised for conversion
- Dozens of hours sourcing for marketing full-timer for over a year
Steinel.store
Motion Sensor and Outdoor Light Specialist.
After Microtask:
- Digital presence & website
generating b2b/b2c leads - Page #1 for multiple keywords, Within 2 weeks of onboarding
- Multiple Magazine & Publication features acquired
(BIS, SBO.sg, Finest Services) - New web design conveying trust & assisting in conversions
What We Provided
- GMB Setup & Optimization
- Keyword research
- On-page SEO & Content Creation
- White-hat linkbuilding
- Technical SEO for Shopify
- Site rebranding
- Conversion Rate Optimization
- Live Chat Bot Integration
The Solution
The client was selling a b2b luxury automatic lighting business that wanted to appeal to a wider audience.
We learned that because the product costs more, customers choose to go down to the showroom to really experience it.
They also tend to acquire many lights, which can reduce the live time value of a customer from 5 to 50k.
As a result, we decided to concentrate on lead generation.
We focused his product category page for local terms and optimized his GMB storefront in order to compete with his rivals.
The Results
Rank 1st for his niche b2b term which generated a number of ticket b2b leads.
Client’s google my business is also ranking 1st for some lighting terms which has resulted in showroom visits and walk-in enquiries.