The client was selling a b2b luxury automatic lighting business that wanted to appeal to a wider audience.
We learned that because the product costs more, customers choose to go down to the showroom to really experience it.
They also tend to acquire many lights, which can reduce the live time value of a customer from 5 to 50k.
As a result, we decided to concentrate on lead generation.
We focused his product category page for local terms and optimized his GMB storefront in order to compete with his rivals.