{"id":5738,"date":"2021-09-01T02:50:13","date_gmt":"2021-09-01T02:50:13","guid":{"rendered":"https:\/\/microtask.com\/?p=5738"},"modified":"2021-09-22T14:31:08","modified_gmt":"2021-09-22T14:31:08","slug":"wip-neckpain-sg-patient-acquisition-funnel","status":"publish","type":"post","link":"https:\/\/microtask.com\/case-study\/wip-neckpain-sg-patient-acquisition-funnel\/","title":{"rendered":"420% Increase in Patient Leads while reducing lead cost from $11.2 to $2.8"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5738\" class=\"elementor elementor-5738\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6422aa74 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6422aa74\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f029fd1\" data-id=\"7f029fd1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-f54a58c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f54a58c\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-67801721\" data-id=\"67801721\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1903773e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"1903773e\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">420% Increase in Patient Leads while reducing lead cost from $11.2 to $2.8<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-377080f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"377080f5\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4bd4a613\" data-id=\"4bd4a613\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-55f2c7dd\" data-id=\"55f2c7dd\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71288098 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"71288098\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/microtask.com\/wp-content\/uploads\/2021\/09\/Blog-Header-1200x600-px-3-1024x512.png\" class=\"attachment-large size-large wp-image-5739\" alt=\"\" srcset=\"https:\/\/microtask.com\/wp-content\/uploads\/2021\/09\/Blog-Header-1200x600-px-3-1024x512.png 1024w, https:\/\/microtask.com\/wp-content\/uploads\/2021\/09\/Blog-Header-1200x600-px-3-300x150.png 300w, https:\/\/microtask.com\/wp-content\/uploads\/2021\/09\/Blog-Header-1200x600-px-3-768x384.png 768w, https:\/\/microtask.com\/wp-content\/uploads\/2021\/09\/Blog-Header-1200x600-px-3.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-375346ad\" data-id=\"375346ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3f735127 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3f735127\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28f03527\" data-id=\"28f03527\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-521347cb elementor-widget elementor-widget-heading\" data-id=\"521347cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Problem<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5442d8f0 elementor-widget elementor-widget-text-editor\" data-id=\"5442d8f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The medical practice has tried advertising on Facebook before but did not have much success. They have done all kinds of strategies from boosting posts to lead forms but weren&#8217;t really generating the returns they want &#8211; either no result or getting extremely unqualified leads. Client completely disregard facebook advertising as a valuable means to generate leads, awareness and sales.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdbf1d7 elementor-widget elementor-widget-image\" data-id=\"cdbf1d7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"204\" src=\"https:\/\/microtask.com\/wp-content\/uploads\/2021\/09\/photo_2021-09-12_13-57-21-1024x204.jpg\" class=\"attachment-large size-large wp-image-6194\" alt=\"\" srcset=\"https:\/\/microtask.com\/wp-content\/uploads\/2021\/09\/photo_2021-09-12_13-57-21-1024x204.jpg 1024w, https:\/\/microtask.com\/wp-content\/uploads\/2021\/09\/photo_2021-09-12_13-57-21-300x60.jpg 300w, https:\/\/microtask.com\/wp-content\/uploads\/2021\/09\/photo_2021-09-12_13-57-21-768x153.jpg 768w, https:\/\/microtask.com\/wp-content\/uploads\/2021\/09\/photo_2021-09-12_13-57-21.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad70ee7 elementor-widget elementor-widget-text-editor\" data-id=\"ad70ee7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Before &#8211; $112 spent with only 10 leads. Leads were rather unqualified and landing page was converting under 4%.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5108a740 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5108a740\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-44d6fdf5\" data-id=\"44d6fdf5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25b79896 elementor-widget elementor-widget-heading\" data-id=\"25b79896\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What We Provided<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42455409 elementor-widget elementor-widget-text-editor\" data-id=\"42455409\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Facebook Advertising<\/li><li>Sale funnel implementation<\/li><li>Conversion Rate Optimization<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-64dcc225\" data-id=\"64dcc225\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c74a8 elementor-widget elementor-widget-heading\" data-id=\"7c74a8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Solution<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca60785 elementor-widget elementor-widget-text-editor\" data-id=\"ca60785\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We realign and their offer to be more attractive while revamping the landing page design so as to position it towards the younger audience\/working crowd as desired by the medical practice.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1f71ea89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f71ea89\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-144ccc6b\" data-id=\"144ccc6b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69c0d772 elementor-widget elementor-widget-heading\" data-id=\"69c0d772\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Results<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3186bb82 elementor-widget elementor-widget-image\" data-id=\"3186bb82\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"428\" src=\"https:\/\/microtask.com\/wp-content\/uploads\/2021\/09\/photo_2021-09-12_13-58-54-1024x428.jpg\" class=\"attachment-large size-large wp-image-6196\" alt=\"\" srcset=\"https:\/\/microtask.com\/wp-content\/uploads\/2021\/09\/photo_2021-09-12_13-58-54-1024x428.jpg 1024w, https:\/\/microtask.com\/wp-content\/uploads\/2021\/09\/photo_2021-09-12_13-58-54-300x125.jpg 300w, https:\/\/microtask.com\/wp-content\/uploads\/2021\/09\/photo_2021-09-12_13-58-54-768x321.jpg 768w, https:\/\/microtask.com\/wp-content\/uploads\/2021\/09\/photo_2021-09-12_13-58-54.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-471c7e1b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"471c7e1b\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5e67ee2e\" data-id=\"5e67ee2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40ff1373 elementor-widget elementor-widget-text-editor\" data-id=\"40ff1373\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Started final campaign on 1 august &#8211; conversion rate sitting at 14% compared to previous of 4%.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2868b537 elementor-widget elementor-widget-image\" data-id=\"2868b537\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"161\" src=\"https:\/\/microtask.com\/wp-content\/uploads\/2021\/09\/photo_2021-09-12_13-58-58-1024x161.jpg\" class=\"attachment-large size-large wp-image-6195\" alt=\"\" srcset=\"https:\/\/microtask.com\/wp-content\/uploads\/2021\/09\/photo_2021-09-12_13-58-58-1024x161.jpg 1024w, https:\/\/microtask.com\/wp-content\/uploads\/2021\/09\/photo_2021-09-12_13-58-58-300x47.jpg 300w, https:\/\/microtask.com\/wp-content\/uploads\/2021\/09\/photo_2021-09-12_13-58-58-768x121.jpg 768w, https:\/\/microtask.com\/wp-content\/uploads\/2021\/09\/photo_2021-09-12_13-58-58.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58ee21da elementor-widget elementor-widget-text-editor\" data-id=\"58ee21da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>$80 spent with 30 leads at $2.80 per lead in 4 days. We continued running the campaign till it reached day 7 where we achieved 42 leads with $112 Spent. The client had to tell us to shut down the campaign because their doctors were unable to fulfil the heavy influx of patients.<\/p><p>We reduced lead costs from $11.2 to $2.8 while significantly increase lead flow from 10 to 42 within a span of a week.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-865b686 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"865b686\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f091615\" data-id=\"4f091615\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ba06a64 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"1ba06a64\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-post-navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/microtask.com\/case-study\/wip-intellihub-lazada-e-store\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i class=\"fa fa-angle-left\" aria-hidden=\"true\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">[WIP] Intellihub Lazada e-Store<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/microtask.com\/case-study\/120-increase-in-leads-for-annie-tiang-tcm\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">120% Increase in leads for Annie Tiang TCM<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i class=\"fa fa-angle-right\" aria-hidden=\"true\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1ca1d3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ca1d3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_top&quot;:&quot;waves&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M421.9,6.5c22.6-2.5,51.5,0.4,75.5,5.3c23.6,4.9,70.9,23.5,100.5,35.7c75.8,32.2,133.7,44.5,192.6,49.7\n\tc23.6,2.1,48.7,3.5,103.4-2.5c54.7-6,106.2-25.6,106.2-25.6V0H0v30.3c0,0,72,32.6,158.4,30.5c39.2-0.7,92.8-6.7,134-22.4\n\tc21.2-8.1,52.2-18.2,79.7-24.2C399.3,7.9,411.6,7.5,421.9,6.5z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10725298\" data-id=\"10725298\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d36e882 elementor-widget elementor-widget-heading\" data-id=\"6d36e882\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Do You Want To Boost Your Business?<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bbc2b00 elementor-widget elementor-widget-heading\" data-id=\"1bbc2b00\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">drop us a line and keep in touch<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-762e7526 elementor-mobile-align-center elementor-align-center elementor-widget elementor-widget-button\" data-id=\"762e7526\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/microtask.com\/book-a-demo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon elementor-align-icon-right\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact Us<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Problem The medical practice has tried advertising on Facebook before but did not have much success. They have done all kinds of strategies from &#8230; <a title=\"420% Increase in Patient Leads while reducing lead cost from $11.2 to $2.8\" class=\"read-more\" href=\"https:\/\/microtask.com\/case-study\/wip-neckpain-sg-patient-acquisition-funnel\/\" aria-label=\"More on 420% Increase in Patient Leads while reducing lead cost from $11.2 to $2.8\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":5739,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"jetpack_featured_media_url":"https:\/\/microtask.com\/wp-content\/uploads\/2021\/09\/Blog-Header-1200x600-px-3.png","_links":{"self":[{"href":"https:\/\/microtask.com\/wp-json\/wp\/v2\/posts\/5738"}],"collection":[{"href":"https:\/\/microtask.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microtask.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microtask.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microtask.com\/wp-json\/wp\/v2\/comments?post=5738"}],"version-history":[{"count":14,"href":"https:\/\/microtask.com\/wp-json\/wp\/v2\/posts\/5738\/revisions"}],"predecessor-version":[{"id":6459,"href":"https:\/\/microtask.com\/wp-json\/wp\/v2\/posts\/5738\/revisions\/6459"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/microtask.com\/wp-json\/wp\/v2\/media\/5739"}],"wp:attachment":[{"href":"https:\/\/microtask.com\/wp-json\/wp\/v2\/media?parent=5738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microtask.com\/wp-json\/wp\/v2\/categories?post=5738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microtask.com\/wp-json\/wp\/v2\/tags?post=5738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}